Google’s advanced search operators can significantly save SEOs time.
Google’s advanced search operators can be used to:
- Conduct quick analytics on the website.
- Research competitors.
What are search engine operators?
Google search operators are special commands that are entered in the search bar that allow you to limit or expand the search range. They have many practical applications in SEO.
Why do you need Google search operators?
Google search operators extend the capabilities of standard text search on Google. They are used for more precise and targeted searches on the Internet.
The use of these operators can significantly improve the efficiency and accuracy of searches, allowing users to quickly find the information they need among the vast amount of data on the Internet.
The main search operators of Google
The main Google search operators that every SEO specialist or webmaster should know.
| Operators | Description of use | Example |
|---|---|---|
| site: | Show only results from a specific website. | site:malyna.top |
| «» | Limits search results that contain the exact phrase in quotes. | “Alternative to Google Keyword Planner” |
| or | The or operator will show the results of keyword 1 or keyword 2 or both. | iPhone or Samsung |
| () | Allows you to group multiple queries or operators. | (strawberry | banana) smoothie |
| – | Allows you to eliminate a term by putting a minus sign in front of it. | SEO -wikipedia |
| * | Оператор працює як знак підстановки, шукає ключові фрази, між якими є одне або кілька слів. | Most popular * in the world |
Google’s advanced search operators
Advanced Google search operators that will be useful for search engine optimization.
| Operators | Description of use | Example |
|---|---|---|
| related: | The operator allows you to search for similar sites to a domain in a search query. | related:seo.com |
| inurl: | The operator allows you to find websites with a certain word in the URL. | inurl:seo |
| allinurl: | The operator allows you to find web pages with a certain word in the URL. | allinurl:seo |
| intitle: | The operator shows in the search pages that contain the specified word in the title (Title). | intitle:seo |
| allintitle: | The operator finds pages that contain all the specified words in the Title. | allintitle:seo audit |
| intext: | The operator shows only the results in Google search results that include the desired word in the text on the web page. | intext:seo audit |
| allintext: | The operator shows pages that contain all the specified words in the title in any order. | allintext:seo audit |
| filetype: | The operator shows only files of a certain type (PDF, DOCX, TXT, CSV, PPT, etc.). | seo audit filetype:pdf |
| cache: | The operator allows you to see the current cache of a web page. | cache:malyna.top |
| AROUND(X): | The operator allows you to search for pages by words spaced after a certain number of phrases. Enter the number in parentheses. | seo AROUND(3) analytics |
Combination of Google search operators used for SEO
Examples of combinations of search operators that can be used for SEO.
| Operator combination | Description of use | Example |
|---|---|---|
| site: inurl: | The combination of operators allows you to find website pages with the anchor you need in the URL and with which you can make internal links. | site:malyna.top inurl:links |
| site: allintitle: | The combination of operators allows you to find pages on the site with the desired keyword in the Title. | site:malyna.top allintitle:seo-аудит |
| inurl: -site.com | The combination of operators allows you to find competitors’ websites that blog. | seo inurl:blog -malyna.top |
| site: -inurl: | The combination of operators allows you to find unprotected pages without https on the site. | site:malyna.top -inurl:https |
| site: filetype: | A combination of operators allows you to find different types of documents or files on one specific website. | site:malyna.top filetype:pdf |
| intitle: “ “ or | The combination of operators allows you to find various sites that allow you to publish affiliate materials and guest posts with links. | seo intitle: “affiliate material” or intitle: “guest post” |
The above operators can be combined in different ways, these are just basic examples that will allow you to get the most out of your Google search results.